Responsibilities

The candidate must possess at least 2 years of experience working as search engine optimization specialist.

As an SEO specialist, you'll need to:

program in Wordpress, HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs


-Should fix and use google search console

-Create interlinking and backlinks

run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising

write original content for webpages - tailored for the target audience

make technical recommendations to developers

constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement

engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites

employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance

drive targeted and loyal traffic to a website by community building

use social media to distribute content and encourage more external sites to link to your content - giving you more authority

develop and integrate content marketing strategies

monitor the algorithms set by the search engines to keep up to date with changes.

Salary

The remuneration will be as per experience anywhere between 40k-60k and can be compensated in future as the candidate makes progress within the organization.


Working hours

Working hours are normally 9pm to 6am. You may need to work occasional evenings and weekends, if you're involved in analysing traffic for a large marketing campaign and there is a looming deadline.